The company has scored revenue-generating contracts during the pandemic by bridging the gap between online, in-store and mobile commerce
The coronavirus (COVID-19) pandemic has accelerated digital transformation across enterprises resulting in rapid adoption of data and analytics.
As a result, it has triggered a wave of activity for Fobi AI (TSX-V:FOBI, OTCQB:FOBIF) Inc, a company that provides real-time data analytics through artificial intelligence (AI).
The Vancouver-based data intelligence company’s unique Internet of Things (IoT) device – Fobi – provides real-time insights, analytics, and visibility into buying trends. It provides data applications in real-time that enable retailers to improve operational efficiencies with automated supply chain and inventory management tools.
“We’ve seen nearly 20 years’ worth of digital transformation over the last two years. We are working alongside clients every day to bridge the gap between the online, the in-store and now mobile commerce,” Fobi founder CEO Rob Anson told Proactive.
A consummate technologist, Anson looks at the world with the eyes of a disruptor. “A disruption shakes things up and produces something new and more efficient. We are redefining how the world conducts itself through real-time data analytics,” said Anson.
Anson has a track record of success, turning media and technology startups into great businesses through strategic acquisitions and innovation.
Fobi 3.0 on Amazon Business
The pandemic has walloped the global supply chain, but Anson has secured key chip components to deliver the latest version of the company’s IoT hardware, Fobi 3.0, which will offer even more functionality for retailers.
“We are now set to roll out our Fobi 3.0 IoT devices globally in the first quarter of 2022 and anticipate a record-breaking year. We’ve got hundreds of retail opportunities looking to deploy Fobi 3.0,” noted Anson. “We’ll be shipping from our factory directly to Amazon’s regional distribution warehouses and Amazon will ship all our hardware worldwide for us.”
In a nutshell, the upgraded Fobi 3.0 device integrates seamlessly with any point-of sale system or customer data platform in minutes. If a company has an existing loyalty program Fobi’s IoT device can also enable loyalty redemptions right at the point of sale.
The rise of digital wallets
At its heart, Fobi AI (TSX-V:FOBI, OTCQB:FOBIF) is a data intelligence company, but Anson was quick to see the rise of digital wallets. The ability to make calls is sometimes merely a footnote on a smartphone that acts as everything from camera to entertainment hub — and now a digital wallet.
Passcreator by Fobi helps businesses engage customers, right in the mobile wallet that’s pre-installed on every Apple and Android device. Passcreator helps businesses to create, customize and validate mobile wallet passes for everything from digital coupons, reward cards, event tickets to ID badges.
“I made a pretty big bet on the way the world was going in regard to digital wallets two and a half years ago,” pointed out Anson. “For us, the wallet pass business is doing extremely well and has enabled us to create several micro services including our digital proof of vaccination service CheckVax and our venue management solution.”
In November, Fobi signaled its up-and-coming position as a leader in the digital wallet space by completing the acquisition of Android wallet pass issuer PassWallet from Quicket GmbH in a €888,000 (US$1.03 million) cash and share deal.
Anson said there’s been a significant increase in downloads of the PassWallet app …….